Presence response generation and tip (PRGS) in advertising campaigns in networks
- Toledano Cuervas-Mons, Fernando
- Martin-Polo, Silvia
- Estrella Martínez-Rodrigo (coord.)
- Pura Raya-González (coord.)
Argitaletxea: Journal of Alternative Perspectives in the Social Sciences
ISBN: 9781387370016
Argitalpen urtea: 2017
Orrialdeak: 289-299
Mota: Liburuko kapitulua