Presence response generation and tip (PRGS) in advertising campaigns in networks
- Toledano Cuervas-Mons, Fernando
- Martin-Polo, Silvia
- Estrella Martínez-Rodrigo (coord.)
- Pura Raya-González (coord.)
Publisher: Journal of Alternative Perspectives in the Social Sciences
ISBN: 9781387370016
Year of publication: 2017
Pages: 289-299
Type: Book chapter