Presence response generation and tip (PRGS) in advertising campaigns in networks
- Toledano Cuervas-Mons, Fernando
- Martin-Polo, Silvia
- Estrella Martínez-Rodrigo (coord.)
- Pura Raya-González (coord.)
Verlag: Journal of Alternative Perspectives in the Social Sciences
ISBN: 9781387370016
Datum der Publikation: 2017
Seiten: 289-299
Art: Buch-Kapitel