Challenges of digital advertising from the study of the influencers' phenomenon in social networks
- Borau-Boira, E.
- Pérez-Escoda, A.
- Ruiz-Poveda Vera, C.
ISSN: 1356-3289
Année de publication: 2023
Volumen: 28
Número: 2
Pages: 325-339
Type: Article
Revue:
Corporate Communications
