Challenges of digital advertising from the study of the influencers' phenomenon in social networks

  1. Borau-Boira, E.
  2. Pérez-Escoda, A.
  3. Ruiz-Poveda Vera, C.
Aldizkaria:
Corporate Communications

ISSN: 1356-3289

Argitalpen urtea: 2023

Alea: 28

Zenbakia: 2

Orrialdeak: 325-339

Mota: Artikulua

DOI: 10.1108/CCIJ-03-2022-0023 GOOGLE SCHOLAR
Datuen iturria: Scopus