New trends of Intelligent E-Marketing based on Web Mining for e-shops
- Kepa Gerrikagoitia, Jon
- Castander, Inigo
- Rebon, Fidel
- Alzua-Sorzabal, Aurkene
- Kavoura, A (coord.)
- Sakas, DP (coord.)
- Tomaras, P (coord.)
ISSN: 1877-0428
ISBN: *****************
Argitalpen urtea: 2015
Alea: 175
Orrialdeak: 75-83
Biltzarra: Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM)
Mota: Biltzar ekarpena