New trends of Intelligent E-Marketing based on Web Mining for e-shops

  1. Kepa Gerrikagoitia, Jon
  2. Castander, Inigo
  3. Rebon, Fidel
  4. Alzua-Sorzabal, Aurkene
Book Series:
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014)
  1. Kavoura, A (coord.)
  2. Sakas, DP (coord.)
  3. Tomaras, P (coord.)

ISSN: 1877-0428

ISBN: *****************

Year of publication: 2015

Volume: 175

Pages: 75-83

Congress: Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM)

Type: Conference paper

DOI: 10.1016/J.SBSPRO.2015.01.1176 GOOGLE SCHOLAR
Data source: WoS