Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

  1. Castillo-abdul, B.
  2. Pérez-escoda, A.
  3. Núñez-barriopedro, E.
Revue:
Media and Communication

ISSN: 2183-2439

Année de publication: 2022

Volumen: 10

Número: 1

Pages: 185-197

Type: Article

DOI: 10.17645/MAC.V10I1.4728 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus