El meme como construcción socialmás allá del triunfo del simulacro
- Nicolás Grijalba de la Calle 1
- Carmen Torres Narváez 2
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1
Universidad Nebrija
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2
Universidad Complutense de Madrid
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ISSN: 1578-214X, 1887-7370
Year of publication: 2019
Issue Title: Creatividad en imagen, cine, TV y medios interactivos
Issue: 31
Pages: 180-202
Type: Article
More publications in: Creatividad y sociedad: revista de la Asociación para la Creatividad
Sustainable development goals
Abstract
Social networks have popularized the memes, multimedia constructions with the nature of signs that are conditioning a large part of the communicative and social processes. We want to study the semiotic dimension of memes, understand their behaviour. We are going to study the theory of the simulacrum of the philosopher Baudrillard, because the meme is a perfect metaphor for this digital world. Later, we will analyze examples of memes, studying its appropriationist capacity, to finish with a review of other avant-garde artistic manifestations of the 20th century.