El meme como construcción socialmás allá del triunfo del simulacro
- Nicolás Grijalba de la Calle 1
- Carmen Torres Narváez 2
- 1 Universidad Nebrija, España
- 2 Universidad Complutense de Madrid, España
ISSN: 1578-214X, 1887-7370
Ano de publicación: 2019
Título do exemplar: Creatividad en imagen, cine, TV y medios interactivos
Número: 31
Páxinas: 180-202
Tipo: Artigo
Outras publicacións en: Creatividad y sociedad: revista de la Asociación para la Creatividad
Resumo
Social networks have popularized the memes, multimedia constructions with the nature of signs that are conditioning a large part of the communicative and social processes. We want to study the semiotic dimension of memes, understand their behaviour. We are going to study the theory of the simulacrum of the philosopher Baudrillard, because the meme is a perfect metaphor for this digital world. Later, we will analyze examples of memes, studying its appropriationist capacity, to finish with a review of other avant-garde artistic manifestations of the 20th century.