El "Premio Zenith Nebrija a la innovación en Medios", una experiencia de éxito en el Grado en Publicidad y RR.PP. de la Universidad Nebrija
- María Teresa Ramiro Sánchez (coord.)
- Tamara Ramiro Sánchez (coord.)
- María Paz Bermúdez Sánchez (coord.)
Editorial: Asociación Española de Psicología Conductual AEPC
ISBN: 978-84-697-0237-6
Año de publicación: 2014
Páginas: 456-460
Congreso: Foro sobre la Evaluación de la Calidad de la Educación Superior y de la Investigación (10. 2013. Granada)
Tipo: Aportación congreso
Resumen
This papersynthesizes and shares the keys to the “Zenith Nebrija Award for Innovation in Media”,which is conceived as an experience to teaching innovation that strengthens the relation between University and Enterprise.The Media Agency ―Zenith‖, together with Nebrija‘sFaculty of Communication Sciences, organises this contest which is currently in its 6th edition. The award aims at enabling students to learn first-hand the work media agencies carry out in the communication sector. Furthermore, it allows them the opportunity to develop and assess their skills and competences in the specific and specialized area of advertising.