Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?

  1. Baumert, T.
  2. de Obesso, M.D.L.M.
Aldizkaria:
Journal of Business Research

ISSN: 0148-2963

Argitalpen urtea: 2021

Alea: 123

Orrialdeak: 241-254

Mota: Artikulua

DOI: 10.1016/J.JBUSRES.2020.09.060 GOOGLE SCHOLAR