Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?

  1. Baumert, T.
  2. de Obesso, M.D.L.M.
Revista:
Journal of Business Research

ISSN: 0148-2963

Any de publicació: 2021

Volum: 123

Pàgines: 241-254

Tipus: Article

DOI: 10.1016/J.JBUSRES.2020.09.060 GOOGLE SCHOLAR