Publications en collaboration avec des chercheurs de Universidad Rey Juan Carlos (2)

2022

  1. Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

    Media and Communication, Vol. 10, Núm. 1, pp. 185-197

  2. Social media fostering happiness management: three luxury brands case study on Instagram

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 491-505