José Francisco
Rocabado Rocha
Universitat de València
Valencia, EspañaPublications in collaboration with researchers from Universitat de València (5)
2024
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Dissociating the Effects of Visual Similarity for Brand Names and Common Words
Journal of Cognition, Vol. 7, Núm. 1
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Tracking the brain signature of (mis)spelled logotypes via letter transpositions and replacements
Scientific Reports, Vol. 14, Núm. 1
2023
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Misspelled logotypes: the hidden threat to brand identity
Scientific Reports, Vol. 13, Núm. 1
2022
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Does narrator variability facilitate incidental word learning in the classroom?
Memory and Cognition, Vol. 50, Núm. 2, pp. 278-295
2021
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Does the cowl make the monk? Detecting counterfeits in brand names versus logos
Psychonomic Bulletin and Review, Vol. 28, Núm. 3, pp. 969-977