Publicaciones en las que colabora con Bárbara Castillo Abdul (3)

2024

  1. Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

    Management Decision, Vol. 62, Núm. 2, pp. 471-491

2022

  1. Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

    Media and Communication, Vol. 10, Núm. 1, pp. 185-197

  2. Social media fostering happiness management: three luxury brands case study on Instagram

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 491-505