La competencia digital de los políticos españoles en Twitter. El caso de las elecciones europeas de 2014

  1. Gelado Marcos, Roberto 1
  2. Bonete Vizcaíno, Fernando 1
  1. 1 Universidad CEU San Pablo
    info

    Universidad CEU San Pablo

    Madrid, España

    ROR https://ror.org/00tvate34

Revista:
EDMETIC

ISSN: 2254-0059

Año de publicación: 2017

Título del ejemplar: Educación mediática y competencia digital

Volumen: 6

Número: 2

Páginas: 185-208

Tipo: Artículo

DOI: 10.21071/EDMETIC.V6I2.6929 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: EDMETIC

Resumen

Twitter has become a controversial topic for debate in numerous aspects of the public life. However, before asking ourselves what kind of media education booms like Twitter require from a citizenship that can immerse again in the public sphere, we may wonder whether highly important figures in the configuration of this public sphere –politicians, for instance–do understand the new possibilities that technologies enable to enhance the communication with the people they rule. This paper aims at contributing to the debate between those who defend the potential of this microblogging tool, and those who prove with their studies that those actors that are using it are not making the most of this potential. In order to do so, we have analysed how Twitter was used by Spanish political leaders during the European Elections of 2014. Quantitative and qualitative methodologies will be used to fully analyse their discourses.

Referencias bibliográficas

  • ALBÆK, E., VAN DALEN, A., JEBRIL, N. & DE VREESE, C. (2014). Political Journalism in Comparative Perspective. Cambridge: Cambridge University Press.
  • BERNAL, A. I., CONGOSTO, M. (2014). Campaña electoral de las elecciones europeas: medios de comunicación vs. viralidad de la Red, http://www.alice-comunicacionpolitica.com/abrir-ponencia.php?f=508-F5422a58d5081411556749-ponencia-1.pdf
  • BOLLERO, D., (2015). Podemos se consolida como la primera fuerza política en redes sociales, Diario Público, http://www.publico.es/politica/consolida-primera-fuerza-politica-redes.html
  • BONETE, F., CEBRIÁN, E., VÁZQUEZ, T. (2016). Pablo Iglesias' Tuiting Style: Unsuccessfully Aspiring to Renew Spanish Political Discourse. En VVAA, Twitter at European Elections 2014, International Perspectives on a Political Communication Tool. Bruselas: Peter Lang.
  • BOSCO, A. (2013). Party Change in Southern Europe. Londres: Routledge.
  • CEBRIÁN, E., VÁZQUEZ, T. (2013). @marianorajoy VS @conRubalcaba: La campaña electoral de 2011 en las cuentas oficiales de Twitter de los candidatos del PP y del PSOE. En M.R. Pieretti (ed.). Miradas a las pantallas en el bolsillo. Madrid: Universidad Camilo José Cela, p. 93-108.
  • CEBRIÁN, E., VÁZQUEZ, T., OLABARRIETA, A. (2013). ¿Participación y democracia en los medios sociales?: El caso de Twitter en las elecciones vascas de 2012, adComunica, 6, p. 39-63.
  • DELTELL, L. (2012). Estrategias de comunicación política en las redes sociales durante la campaña electoral del 2011en España: El caso de eQuo. Jornadas de la Asociación Madrileña de Sociología.
  • DELTELL, L., CLAES, F., OSTESO, J. M. (2013). Predicción de tendencia política por Twitter: Elecciones Andaluzas 2012, Ámbitos, 22, disponible en: http://ambitoscomunicacion.com/2013/prediccion-de-tendencia-politica-por-twitter-elecciones-andaluzas-2012/
  • GEE, J. P. (1999). An Introduction to Discourse Analysis: Theory and Method. Oxon, Routledge.
  • HOLOTESCU, C., GUTU, D., GROSSECK, G., RAMONA B. (2011). Micro-blogging meets politics. The influence of communication in 140 characters on Romanian presidential elections in 2009, Romanian Journal of Communication and Public Relations, vol. 13, nº 1, p. 37-47, disponible en: https://www.academia.edu/11776357/Microblogging_Meets_Politics._The_Influence_of_Communication_in_140_Characters_on_Romanian_Presidential_Elections_in_2009
  • LARSON, A., HALLVARD, M. (2011). Studying political microblogging: Twitter usersin the 2010 Swedish election campaign, New Media and Society, vol. 13, nº 7, p. 1.180–1.197, disponible en: http://www.hm.uib.no/files/Larsson_Moe_NM_S_pre_print.pdf
  • _____ (2013). Representation or participation? Twitter use during the 2011 Danish election campaign, Javnost-The Public, 20(1), pp. 71-88, disponible en: https://www.researchgate.net/profile/Anders_Larsson6/publication/260185602_Representation_or_Participation_Twitter_Use_During_the_2011_Danish_Election_Campaign/links/0deec52ff9aff9078e000000.pdf
  • LEWIS-BECK, M., BRYMAN, A. E., FUTING LIAO, T. (2004). The SAGE Encyclopedia of Social Science Research Methods. Londres: Sage.
  • LILLEKER, D., JACKSON, N. (2013). Political campaigning, elections and the Internet: Comparing the US, UK, France and Germany. Londres: Routledge
  • MAMBREY, P., DÖRR, R. (2011). Local government and social networking technologies in Germany: The example of Twitter. Conference for E-Democracy and Open Government, disponible en: http://s3.amazonaws.com/academia.edu.documents/30870350/cedem11_proccedings.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1454658340&Signature=cLeafj72pu5BYE4K3UaLTZg8bII%3D&response-content-disposition=inline%3B%20filename%3DHow_democratic_is_e-participation.pdf#page=249
  • MICHAILIDOU, A., TRENZ, H. J. (2010). Mediati(zi)ng EU politics: Online news coverage of the 2009 European Parliamentary elections, Communications, 35(3), pp. 327-346, disponible en: https://www.researchgate.net/profile/Asimina_Michailidou/publication/249940043_Mediati(zi)ng_EU_politics_Online_news_coverage_of_the_2009_European_Parliamentary_elections/links/53faf1a50cf2e3cbf565e428.pdf
  • PARMELEE, J. H., BICHARD, S. L. (2011). Politics and the Twitter revolution: How tuits influence the relationship between political leaders and the public. Lexington Books: Maryland.
  • SHIRKY, C. (2011). The Political Power of Social Media. Technology, the Public Sphere, and Political Change, Foreign Affairs, vol. 90, nº 1, disponible en: https://www.foreignaffairs.com/articles/2010-12-20/political-power-social-media
  • THE ECONOMIST. (2014). Exit Rubalcaba. The Socialist leader quits after a humiliating election defeat, disponible en: http://www.economist.com/news/europe/21603040-socialist-leader-quits-after-humiliating-election-defeat-exit-rubalcaba
  • TUMASJAN, A., SPRENGER, T. O., SANDNER, P. G., WELPE, I. M. (2010). Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment. Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media, Technische Universität München, Munich, pp. 178-185, disponible en: http://www.aaai.org/ocs/index.php/ICWSM/ICWSM10/paper/viewFile/1441/1852Predicting
  • VERGEER, M., HERMANS, L. (2013). Campaigning on Twitter: Microbloggingand Online Social Networking as Campaign Tools in the 2010 General Elections in the Netherlands, Journal of Computer-Mediated Communication, n.º 18. pp. 399-419, disponible en http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12023/epdf
  • VERGEER, M., HERMANS, L., CUNHA, C. (2012). Web campaigning in the 2009 European Parliament elections: A cross-national comparative analysis, New Media & Society, 15(1), pp. 128-148, disponible en: https://www.researchgate.net/publication/258173926_Web_campaigning_in_the_2009_European_Parliament_elections_A_cross-national_comparative_analysis
  • ZUGASTI, R., PÉREZ, J. (2015). La interacción política en Twitter: el caso de @ppopular y @ahorapodemos durante la campaña para las Elecciones Europeas de 2014, Ámbitos, 28, disponible en: http://ambitoscomunicacion.com/2015/la-interaccion-politica-en-twitter-el-caso-de-ppopular-y-ahorapodemos-durante-la-campana-para-las-elecciones-europeas-de-2014/
  • ZURUTUZA, C. (2012). ¿De qué habla Rubalcaba cuando tuitea? La campaña del candidato socialista en Twitter para las elecciones del 20N, ponencia presentada para la mesa “Redes Sociales y Campañas Políticas: el uso de Twitter y Facebook por los candidatos” del I Congreso Internacional en Comunicación Política y Estrategias de Campaña (Madrid, 6 y 7 de julio)
Fuente de los datos: Dialnet