Herramientas de marketing de contenido para la generación de tráfico cualificado online
- Fernando Toledano Cuervas-Mons
- Begoña Miguel San Emeterio
ISSN: 1012-1587
Year of publication: 2015
Issue: 4
Pages: 978-996
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
This study details the several marketing disciplines aimed at building trustful relationships with the audience and promote business opportunities on internet. The techniques described are based on the creation or publication of content and its dissemination through social media. This paper analizes the types of web traffic and describe the brand communication the methodology trough content. Finally defines stages and automatized processes of digital marketing and technology platforms used to achieve convert web traffic generated through.