Discovering insights within a Blue Ocean based on Business Intelligence
- Rebon, Fidel
- Ocariz, Gloria
- Kepa Gerrikagoitia, Jon
- Alzua-Sorzabal, Aurkene
- Kavoura, A (coord.)
- Sakas, DP (coord.)
- Tomaras, P (coord.)
ISSN: 1877-0428
ISBN: *****************
Year of publication: 2015
Volume: 175
Pages: 66-74
Congress: Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM)
Type: Conference paper
