Sexualización infantil en Internetpercepciones de las menores sobre imágenes digitales

  1. Carmen LLovet Rodriguez 1
  2. Sonia Carcelén García 2
  3. Mónica Díaz-Bustamante Ventisca 2
  1. 1 Universidad Nebrija
    info
    Universidad Nebrija

    Madrid, España

    ROR https://ror.org/03tzyrt94

    Geographic location of the organization Universidad Nebrija
  2. 2 Universidad Complutense de Madrid
    info
    Universidad Complutense de Madrid

    Madrid, España

    ROR https://ror.org/02p0gd045

    Geographic location of the organization Universidad Complutense de Madrid
Journal:
Icono14

ISSN: 1697-8293

Year of publication: 2021

Issue Title: La enseñanza de la creatividad y la creatividad en la enseñanza

Volume: 19

Issue: 2

Pages: 339-363

Type: Article

DOI: 10.7195/RI14.V19I2.1563 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Icono14

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Abstract

Childhood are increasingly present in certain digital media, where commercial messages directly appeal to children’s participation, enabling them to express their identity and establishing relations with their peers, who become opinion leaders. The aim of this exploratory qualitative research is to analyse a child’s perception towards sexualized girls depicted in fashion advertising in a digital environment. The investigation conducts a qualitative methodology among Spanish girls between 8 and 11 years old corresponding to the target audience of fashion brands advertising that has been categorized in different levels as sexualizing. The results point out that girls generally reject the images of their peers and models whenever they are portrayed more sexualized because the style does not correspond to real life and does not seem chosen by the girls depicted. Furthermore, girls associate the combination of sexualizing contexts, postures and gestures with personality traits negatively considered -self-centred, defiant, rebel, sad, alone-and are afraid of the normalization among children of make-up and certain behaviours not keeping with their age. In light of the results, the study recommends an ethical reflection by advertisers that use an adult style transgressive and the study of images that depict boys.

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Funding information

Este trabajo se enmarca en el programa de actividades de I+D entre grupos de investigación en Ciencias Sociales y Humanidades de la Comunidad de Madrid (Consejería de Ciencia, Universidades e Innovación), cofinanciado con el Fondo Social Europeo: «Nuevos escenarios de vulnerabilidad digital: Alfabetización mediática para una sociedad inclusiva» (PROVULDIG2-CM: H2019/HUM5775), a iniciativa del Grupo de Investigación «Comunicación responsable y públicos vulnerables» (cod. 931571) de la Universidad Complutense de Madrid.

Funders

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Data source: Dialnet