Un análisis comparativo de las estrategias competitivas de los operadores de telecomunicaciones europeos y estadounidenses desde la Crisis Financiera Global

  1. Rafael Ramiro Moreno 1
  2. Alfredo Arahuetes García 1
  3. Omar de la Cruz Vicente 2
  4. Fernando Tomé Bermejo 2
  1. 1 Universidad Pontificia Comillas
    info

    Universidad Pontificia Comillas

    Madrid, España

    ROR https://ror.org/017mdc710

  2. 2 Universidad Nebrija
    info

    Universidad Nebrija

    Madrid, España

    ROR https://ror.org/03tzyrt94

Revista:
Cuadernos de economía: Spanish Journal of Economics and Finance

ISSN: 2340-6704,  0210-0266

Año de publicación: 2020

Volumen: 43

Número: 123

Páginas: 243-258

Tipo: Artículo

DOI: 10.32826/CUDE.V43I123.214 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Cuadernos de economía: Spanish Journal of Economics and Finance

Resumen

El objetivo de este trabajo es analizar las diferentes estrategias competitivas empleadas por los Operadores de Telecomunicaciones (OTs) europeos y estadounidenses dependiendo del papel de las instituciones, la dinámica particular del mercado doméstico y regional de Estados Unidos y Europa, y el perfil particular de cada operador, a partir de la Crisis Financiera Global (CFG) de 2008. Partiendo de un modelo conceptual basado en Barney, Porter y Peng, como trípode estratégico para definir una estrategia competitiva, se analizan las entrevistas realizadas a cincuenta profesionales que han estado directa o indirectamente involucrados en aspectos relacionados con la gestión estratégica de los siete OTs analizados. La investigación permite obtener un resultado importante: la mayor duración y profundidad de la CFG en Europa y las significativas diferencias coyunturales y estructurales existentes entre ambas regiones propiciaron un entorno y dinámica competitiva menos favorable para los OTs de Europa. Además, las diferencias en el perfil de los mercados locales y en el grado de desarrollo del negocio móvil impactó negativamente en los resultados financieros de los operadores europeos por unas menores sinergias y economías de escala, contribuyendo a su peor desempeño en capitalización. Como consecuencia, la estrategia competitiva y gestión del modelo de negocio de los OTs de Estados Unidos fue más eficaz que la de los OTs europeos.

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Fuente de los datos: Dialnet