Faculty: Facultad de Economía y Empresa

Area: Sociology

Research group: Nebrija Research Group on Smart Tourism and Innovation

Email: vherasimovich@nebrija.es

Doctor by the Universidad de Deusto with the thesis Sport for development and peace an exploration through mediated communication and digital methods 2021. Supervised by Dr. Aurkene Alzua Sorzabal.

Holding two doctorates (2015, 2021) in fields related to mediated communication, digital research methods, and inter-organizational networks, she conducts research on digital business ecosystems in tourism. Her work supports tourism governance, destination management, and the efficiency of digital transformation processes.